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Post by Deleted on Feb 3, 2011 9:55:30 GMT -4
Whether it be the WWE product is watered downed, costs are high, or too many ppv's in a year, or with many fans finding free streams of PPV's and not buying the ppv's, the WWE's buyrates have dropped from 2,726,000 to 2,049,000 in 2010...
I don't find it alarming like some places are reporting, ppvs from the WWE or TNA are just not worth paying $30 to $40 bucks a month...
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Post by wildfire on Feb 3, 2011 9:59:45 GMT -4
It would be interesting to see if they dropped the price if that would work. I know for me personally, I'm not willing to drop the cash, but at, say $15 or $20, I would. I wonder if they would get enough extra buys to make it worth doing that?
Or, maybe, as maybe people have been saying for a while, cut back from the monthly format... doing the math, they're taking in $8-$10 million in PPV sales... well under $1 Mill a show. I wonder how profitable they are indivually?
The extra eyeballs might help ratings and exposure, too.
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Post by Deleted on Feb 3, 2011 10:03:54 GMT -4
Price is a major factor, I know several people who don't buy ppv's and the ratio is 9 people out of 11 dont pay and watch online, there are more for sure...
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Post by ljacone on Feb 3, 2011 10:11:47 GMT -4
What's also telling is that ratings have not dropped off nearly as much as PPV buys have. In this current economic situation, PPVs are a luxury item while cable TV clearly is not.
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Post by sickman on Feb 3, 2011 16:21:05 GMT -4
I think that everything listed above is a contributing factor at an equal rate. The price being too high coupled with the fact that there is one roughly every 3 weeks. Different avenues to watch ppv's now, such as live streaming and youtube. The product being watered down. Not to mention that most bars show them so you can watch for free.
If they dropped the price back to $25 and then $35 or even $40 for Wrestlemania, that wouldn't be too bad. Or, they could keep the current price and drop from 12 ppv's a year to 6-8; which would allow for better development.
But that doesn't take into account the people that go to a bar and watch. I know bars have to pay a lot more to show ppv's, depends on how much seating they have. So buyrates don't accurately account for actual people watching. But from a business standpoint; thats really what is important.
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Post by Deleted on Feb 3, 2011 17:01:23 GMT -4
I think a price drop is a good idea on paper, but we live in an age where people would rather pirate something than pay for it. People actually get streams for ROH's $15 iPPVs, the price point means nothing. People just don't want to pay for anything anymore.
And honestly, if price point IS a reason you're not watching a PPV, I get it. The economy sucks, but like three weeks after the PPV you can get the DVD for $15 at Walmart. Pick and choose what you want to see and then you have it forever instead of just a one time viewing.
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